The Strategic Rebid - How to defend, differentiate, and win must-keep deals

Most teams treat rebids like a formality. But what if the real danger lies in thinking you’ve already won?

Join Lorraine Baird and Graham Albett, Directors at Strategic Proposals, as they reveal how to defend must-keep deals and reframe renewals as strategic revenue events—not routine exercises.

What you’ll learn in this session:

• How to spot early warning signs in vulnerable rebids
• The biggest mistakes incumbents make (and how to avoid them)
• Why “good enough” messaging won’t win again
• How to reposition past performance into a winning value story
• How to lead smarter internal conversations around rebid strategy
• Ways to align sales, delivery, and proposal teams before it’s too late

Speakers: Lorraine Baird and Graham Albett