Altura exists for one reason: to make bid teams impossible to ignore.

A new, strategic role for bid managers and bid teams.

Bid management has changed dramatically over the past five years.

Tenders and RFPs have become longer and more complex, with dense 200-page packs full of strict rules, deep dependencies, heavy compliance, and coordination across multiple departments. Their volume has doubled. There’s a shortage of talent and expertise. And to top it all off, organisations are under immense pressure to do more with less.

During a consulting project on innovation with a large enterprise, we discovered that bid processes were being seriously overlooked. That’s when we embarked on a deep, two-year research journey into everything related to RFPs and tenders.

We found there were no innovative tech solutions that gave bid teams the superpowers to win better bids faster. In many organisations, bid management was still treated as an afterthought within sales. We also saw that bid management knowledge (past wins, certifications, reference projects) is a goldmine, but it sits buried, unused, in Excel spreadsheets, SharePoint folders, and CRM dashboards.

We’ve heard it often enough by now: bid directors know it can be more efficient, easier, and better. They just don’t know how. Our research also showed that three out of four teams are unhappy with their win rate.

All of this led to the launch of Altura in 2021. Since then, the world has shifted again. AI now makes it possible to absorb the manual work that has trapped bid teams in spreadsheets for decades: reading dense tender and RFP documents, extracting requirements, matching them against company evidence, flagging risks, and drafting clarification questions. The slow, tedious work that used to take days can now run in structured AI workflows in minutes.

Our mission is crystal clear:

We want bid management to play a central role within companies, with bid managers taking on a strategic, visible position. AI is what finally makes that possible.

Altura’s formula: structured AI workflows for every phase of the bid, built on top of your company’s own knowledge. The workflows cover understanding documents, analysing requirements, assessing risk, and managing clarification rounds. Every output is grounded in your past wins, certifications, and standards. So teams submit better bids backed by real insight. So they skip the mind-numbing tasks that get automated. So the bid team becomes the knowledge hub of the entire organisation.

Our vision is a world where winning complex bids comes down to strategy, not spreadsheets.

Today, Altura is backed by world-class investors, including Octopus Ventures, Fortino Capital, and Curiosity. We’ve raised €12M and are scaling rapidly across Europe and the UK.

If you work in bid management, Altura is made for you. We hope you’ll love the product — and we can’t wait for you to try it.