How to build a capture strategy that puts you ahead of the RFP

Most teams focus on writing the best bid. But what if the real win happens before the RFP even drops?

Join Mark de Bruijn, bid consultant and founder of consultancy Tegen de Stroom Mee, as he breaks down the fundamentals of Capture. With 14+ years of experience across 16 countries, Mark shares how to shape opportunities early, align internal teams, and increase your win rate before the tender is even published.

What you’ll learn in this session:

• Why marketing is essential in Capture
• How to align sales, bid, and marketing teams early in the process
• The essential roles that make Capture successful
• Why focus beats frenzy: choosing the right tenders to pursue
• The building blocks of a great Capture plan
• Smart AI tools that can support your Capture strategy

Speaker: Mark de Bruijn