Online Bid Masterclass - March 2025

Winning, losing, and learning: how to thrive in bids without burning out

Lessons on managing your mental health in bid management

18/3/25
11:00
Online
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Maintaining your mental health no matter the outcome in bidding

Bidding is a competitive activity. It’s about winning as much as you can.

But sometimes you lose, and sometimes you feel like you’re losing even when you’re winning.

So how do you maintain your mental health and wellbeing in these circumstances?

Professor Nigel Hudson (Nige). of Liverpool John Moores University, is one of the bidding profession’s most respected and approachable experts, who insists on keeping things simple and winning on our terms.

Passionate about professional development and wellbeing, he’s coached more than 5,000 people worldwide in business-winning best practice. He holds the world’s first professorship in bidding and has a doctorate in how we learn through experience in our high-pressure careers.

As a Consultant Bid Director, he’s won more than £5bn of business; though he much prefers building and delivering award-winning bid academies and coaching teams on ‘must win’ pursuits.

What you’ll learn in this session:

  • You’re part of a growth engine, so how do you avoid feeling part of a machine?
  • How do you achieve your goals when the goalposts keep changing?
  • How do you thrive when the job takes so much?
  • With Nige, you’ll hear stories of success in apparent failure, to understand the importance of perspective, reflection, personal motivation, and your uniquely individual definition of fun.

Who should attend:

  • Bid managers
  • Proposal managers
  • Sales professionals
  • Business development professionals
  • Bid directors leading teams
  • Anyone struggling to find emotional balance in their bidding process

Speakers: Professor Nigel Hudson (Consultant Bid & Capture Director)

The Bid Management Masterclass is a FREE event by Altura. Once a month, they organise an event to discuss what is top of mind for bid teams across Europe.

Altura is the full-cycle bid management system. Modern bid management organisations use Altura to manage, create and optimise proposals to win more complex deals.

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