Reduce overload, streamline the bid process, and step into a more strategic, high-impact role.

In this masterclass, Bid Manager Anna Nyblin explores how bid managers can evolve from proposal execution to strategic value creation becoming a stronger driver of alignment, influence, and business outcomes. It’s designed for bid and proposal professionals who want to reduce overload, improve workflows, and step into a more strategic, AI-empowered role.

Participants will gain perspective on the current reality bid managers face today, including high pressure, complexity, and limited recognition, and will learn practical ways to shift from delivery mode to value creation. The session will also cover how technology and AI are enabling this transformation, helping teams streamline processes, reduce stress, and work more efficiently without sacrificing quality.

Key takeaways:

1. Understand the Current Reality

Participants will recognize the key challenges facing bid managers today—from workload overload and constant deadlines to high stakeholder pressure and limited visibility. Understanding these patterns is the first step to improving both outcomes and sustainability.

2. Shift Toward Strategic Value Creation

You’ll learn how bid managers can move beyond execution and take on a more strategic role shaping win strategy, creating stronger alignment across stakeholders, and driving better outcomes throughout the bid process.

3. Leverage Technology and AI to Work Smarter

The session will explore practical ways technology and AI can support bid teams by reducing manual effort, improving workflow efficiency, and enabling bid managers to focus on higher-value work that directly impacts business results.

About the Speaker

Anna Nyblin is a Swedish Bid Manager and tendering expert with 18 years of experience leading and developing successful bid processes. She combines strategic business focus with strong communication expertise and drives the evolution of modern, high-performing bid management.

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