Agenda

• 15.45 - 16.15 - Networking
• 15.45 - 16.15 - Introduction Matthijs Huiskamp, CEO
• 16:15 - 17:00 - Keynote Mark de Bruijn, Founder, Tegen de stroom mee
• 17:00 -17:15 - Break
• 17:15 - 17:30 - Feature Launch Stephan Ye, Product Designer
• 17:30 - 17:45 - Feature Launch Desiree van Noord, Product Manager
• 17:45 - 18:00 - Roadmap Matthijs Huiskamp, CEO
• 18:00 - 19:00 - Drinks Reception

The future of bid management is defined by smart workflows and collaboration with AI. But what does that mean for your bid process in 2026? Find out at the Altura Autumn Edition 2025 in B.Amsterdam.

The world of bid management never stands still. Customer and prospect expectations continue to grow, while costs and headcount remain under pressure. So how can your bid team keep winning under these conditions without endlessly increasing the workload?

On November 12, we invite bid managers, proposal managers, and commercial directors to B.Amsterdam for the Altura Autumn Edition 2025, an afternoon dedicated to the transformations shaping bid management in 2026.

AI writing tools are now a standard part of every bid manager’s toolkit, but the real transformation lies in how teams design and manage their processes. The modern bid environment demands a holistic approach, where people, data, and technology work seamlessly together. With an average of nine stakeholders involved per bid, streamlined workflows are becoming the decisive factor.

That’s why Altura focuses on intelligent, integrated workflows that make collaboration smoother and automation truly practical. Within Altura, teams and AI agents work side by side: repetitive tasks disappear, processes flow effortlessly, and you stay fully in control of your strategy and proposal quality.

Over the past year, Altura has grown from startup to scale-up, backed by an €8M investment from Octopus Ventures and the opening of our London office. This makes us the best-capitalized bid tech startup in the Netherlands.At the same time, we’re staying true to our roots  as a strong brand, a trusted partner for bid teams, and a company deeply connected to the community through events like this one.

Founder & CEO Matthijs Huiskamp will open the event with a keynote outlining Altura’s vision for the future of bid management and bid tech: a look ahead to 2026 and the key to building winning teams.

Together with Mark de Bruijn (Tegen de stroom mee), we’ll explore what the bid organization of the future looks like. How will top-performing teams raise their quality to new heights in 2026? AI is essential, but without organizational change and a focus on collaboration, technology alone won’t bring success.

Finally, Product Manager Desiree van Noord together with Stephan Ye, product designer of Altura, will give a live demo showing how Altura’s vision comes to life: workflows, AI agents, and use cases that demonstrate how bid teams can find information faster, collaborate better, and focus on the bids that truly matter.

What You Can Expect

• A keynote by Matthijs Huiskamp revealing Altura’s vision for bid management and bid tech toward 2026, and what it means for how you can win more bids
• Inspiring insights from Mark de Bruijn (Tegen de stroom mee) on how bid teams can move from reactive to proactive
• A demo by Product Manager Desiree van Noord showing how workflows and AI agents support bid teams, take over repetitive tasks, and strengthen collaboration
• Practical, real-world use cases demonstrating how Altura’s AI supports bid teams in their daily work
• Actionable takeaways to help your bid team work more efficiently, collaborate better, and write more winning proposals

Guest Speaker: Mark de Bruijn

Mark de Bruijn is the founder of Tegen de stroom mee, a consultancy that helps bid teams completely rethink their tender strategies. With over 14 years of experience in 16 countries, he has built and transformed numerous sales and tender teams. His philosophy: you don’t win tenders on paper, you win them long before the request even appears.

Event Details

• Date: November 12, 2025
• Location: B.Amsterdam – Atrium B.3 Eventbar & The Louis
• Language: Dutch
• Catering: Drinks included

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