Checklist

The 3Cs Proposal Checklist: Clear. Concise. Compelling.

Win rates don’t improve with more words, they improve with sharper thinking. Built with Olivia Bahrami (Founder, The RFP House), Altura’s 3Cs checklist helps bid teams deliver evaluator-ready responses: clarity, precision, persuasion. Use it pre-submission to tighten structure and make your value unmistakable.
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SUMMARY
The 3Cs checklist turns best practice into a simple set of strategic questions you can run through in minutes, helping you answer the client directly, remove noise, and tailor your message so the “why us” lands immediately.
Make it Clear
Answer the question directly; plain language, clean structure.
Keep it Concise
Cut the noise. Lead with what matters most.
Make it Compelling
Tailor to their goals, state your UVP, and land the “so what?”
Win rates don’t improve with more words, they improve with sharper thinking. Built with Olivia Bahrami (Founder, The RFP House), Altura’s 3Cs checklist helps bid teams deliver evaluator-ready responses: clarity, precision, persuasion. Use it pre-submission to tighten structure and make your value unmistakable.
Download the
Checklist
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The 3Cs Proposal Checklist: Clear. Concise. Compelling.

Win rates don’t improve with more words, they improve with sharper thinking. Built with Olivia Bahrami (Founder, The RFP House), Altura’s 3Cs checklist helps bid teams deliver evaluator-ready responses: clarity, precision, persuasion. Use it pre-submission to tighten structure and make your value unmistakable.

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