Amsterdam and London - July 16th, 2025 Dutch AI-powered bid management startup Altura has acquired Berlin-based Tendara, providing a springboard to grow its presence in Germany and help companies sell into the country's €500 billion public procurement market—the largest in Europe.
Founded in 2024, Tendara developed its AI software to enable government contractors to find, analyse and win public tenders. Within a year, it attracted high-profile customers in Germany, including AFRY and Datagroup.
As part of the acquisition, Altura plans to migrate Tendara’s German customer base to its AI-powered platform, which helps companies win complex public and private sector tenders.
Matthijs Huiskamp, Founder & CEO of Altura, said, “Germany is Europe’s largest public sector procurement market, and Tendara has achieved impressive growth in the region in a very short amount of time. This acquisition enables us to continue to build out our market leadership in Europe. By enabling bid teams to collaborate more effectively with stakeholders, centralise their data, and enable AI-driven, agentic workflows, we’re laying the foundation for a simpler, more powerful way to navigate complex bids. That applies both to teams that sell into the public sector and to private companies, which are increasingly using formal tenders to reduce procurement risk on complex, high-value purchases.”
The acquisition is another step forward for Altura towards achieving its vision of becoming the European leader in Bid Management software. It follows closely upon the company’s recent completion of an €8 million Series A funding round in June, led by venture capital firm Octopus Ventures. The new funding is supporting the company’s expansion into the UK with the opening of a new London office and the launch of the first autonomous AI agents within bid management software.
Julian Shergill, Founder and CEO of Tendara, said, “Tendara’s mission has always been clear: make it easier for companies to win public tenders. Altura has emerged as a leader in bid management, launching in the UK this year. It has demonstrated that it has the team, tech, and scale to expand fast across Europe and we’re excited to see it carry its vision forward and deliver even greater value to customers in Germany and across the continent.
Altura launched its software in 2021, quickly establishing a strong presence in Benelux and supporting major brands such as Adecco, EY, and Ricoh. The software tackles the inefficiencies of managing complex tender and RFP processes, which often involve time-consuming, repetitive manual tasks that are prone to errors and collaboration bottlenecks.
Matthijs Huiskamp said, “Procurement processes are growing more complex, and bid teams are under pressure to manage increasingly demanding tender and RFP submissions while coordinating input from numerous subject matter experts from the likes of legal, compliance, technical and more. Addressing this complexity is an area where intelligent automation and AI can make a real difference.”
Altura’s software streamlines the entire bid management lifecycle by centralising knowledge, automating workflows and enabling collaboration across the organisation. An always-on AI co-pilot powered by Large Language Models (LLMs) assists with searching internal data, summarising complex information and generating. The software also automates time-consuming tasks like sourcing information about relevant new tenders, extracting insights for bid/no-bid decisions, and analysing past performance.
The company’s industry-first AI agents learn from subject matter experts to draft answers, flag risks, and deliver win-loss insights, freeing bid teams from manual work and allowing them to focus on strategy.
In addition to Octopus Ventures, Altura has received funding from Curiosity, Fortino Capital and Perry Oostdam & Pawel Smoczyk of P1ST investors.
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