Most proposals aim to inform. The best ones persuade.

In this webinar, Olivia Bahrami, Founder of The RFP House, introduces the Proposal Writing Success Formula: The 3Cs — Clear, Concise, and Compelling.

Designed for anyone involved in the bid writing process, this session will explore how small shifts in clarity, structure, and storytelling can make a big difference to how your proposals are read and scored.

Olivia will share practical techniques to help you communicate value effectively, reduce evaluator fatigue, and build proposals that resonate with decision-makers.

Drawing on 15 years of proposal management experience, she’ll unpack what makes writing truly persuasive  transforming technical detail into stories that connect and convert.

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Key takeaways:

1. Clarity Drives Confidence

Participants will learn how to structure proposals so that evaluators immediately understand the value proposition. Clear language and logical flow reduce confusion and build trust, making it easier for decision-makers to say yes.

2. Brevity Wins Attention

You’ll show how to eliminate fluff and focus on what matters most. Concise proposals respect the reader’s time, highlight key differentiators, and ensure critical points don’t get lost in unnecessary detail.

3. Compelling Narratives Convert

The masterclass will teach how to transform technical details into persuasive stories that resonate with evaluators. A compelling proposal connects the client’s needs to your solution in a way that feels urgent and irresistible.

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About the Speaker

Olivia Bahrami is Founder & Owner of The RFP House, an industry leading woman-owned boutique proposal management firm dedicated to helping small and mid-sized corporations win and retain more business through the RFP/sales proposals process.

Following a successful career spanning 15 years as an individual contributor and senior leader in proposal management, she founded her own organization out of a desire to support small and mid-sized organizations grow in global mobility and employee wellness, expand and improve their bottom lines.

Olivia is a passionate, results-driven, client-centric professional who understands the challenges faced by small and mid-sized businesses and uses her vast expertise and knowledge in both the private and public sector, having worked in numerous industries and sectors, to support them with their RFP efforts.

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