Turning Bid Theory into Practice: Testing Strategies to Optimise Outcomes

Turning Bid Theory into Practice: Testing Strategies to Optimise Outcomes

Most bid teams rely on experience and instinct. But in a fast-changing environment, the difference between winning and almost winning often comes down to how well you understand and test what actually works.

Join Chris Colquitt (CPP.APMP), Strategic Development Director at Strategic Proposals and PhD researcher in psychology and decision-making in bidding, for a session on how to apply research-based methods to real-world bid management.

Chris will explore how hypothesis testing, behavioural insights, and structured experimentation can help bid teams move beyond gut feeling, and towards data-driven strategies that deliver measurable impact.

Drawing on both academic research and years of industry experience, he’ll show how to identify what truly drives evaluator decisions, test new approaches, and continuously refine your process for stronger, more predictable outcomes.

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About the Speaker

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Chris Colquitt (CPP.APMP) is Strategic Development Director at Strategic Proposals and a PhD researcher studying psychology, risk, and decision-making in bidding and procurement.
With a background spanning technical industries and behavioural science, Chris helps bid teams bridge the gap between intuition and evidence, turning research into real-world results.