AI is changing how bids are written, qualified, and won. But the best proposal professionals know that technology is only part of the equation. The question is: how do you harness AI without losing the strategic, human edge that actually wins work?

In this London Lunch & Learn, APMP Global Thought Leader and Co-Founder of Aspire Bidding, Andrew Morrison, will share his perspective on what the future of winning bids and proposals really looks like and what it means for the professionals leading the charge.

What you'll learn in this session

• How AI is reshaping the bid and proposal landscape and what that means for your team
• Where human judgement remains irreplaceable in the bid process
• Practical strategies for integrating AI into your workflow without sacrificing quality
• How to position yourself and your team for success in an AI-enabled world
• Lessons from the frontline of bid strategy at scale

Who should attend

• Bid managers, writers and proposal professionals
• Sales and business development leaders
• Capture managers
• Anyone navigating AI adoption in their bid function
• APMP members and proposal professionals at any stage of their career

Speaker: Andrew Morrison

Andrew Morrison is an APMP Global Thought Leader and Co-Founder of Aspire Bidding. His 2026 Bid Trends webinar for APMP attracted over 300 live viewers, with many more watching the recording on APMP TV, a testament to his reputation as one of the most trusted voices in the bid and proposal community.

Andrew brings deep expertise in proposal strategy, bid team performance, and the evolving role of AI in winning work. He combines big-picture thinking with practical, actionable insight that bid professionals can put to use immediately.

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Event details

• When: Tuesday, 19 May 2026, London
• Agenda:
  • Arrival, lunch and networking
  • Welcome & intro
  • AI-Enabled, Human-Led: The Future of Winning Bids and Proposals — Andrew Morrison
  • Q&A
  • Networking
• Catering: Lunch included
• Cost: Free to attend

This community Lunch & Learn is hosted by Altura, the full-cycle bid management platform that helps modern bid teams manage, create, and optimise proposals to win more complex deals.

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