The next chapter of Altura: Our biggest bet yet.

After seven years, we rebuilt Altura from scratch. A completely new platform, built in seven months, is live today, with our customers moving onto it as I write this.

The new Altura is built around agentic Workflows. Where our old product helped bid managers manage the work, our new Workflows actually do the work. They analyse a tender package on day one, pull every requirement out of hundreds of pages, check compliance against your own company standards, flag the clauses your legal team would lose sleep over, draft the clarification questions, and run a final check on every obligation before you submit. The bid manager reviews everything and stays in control. The document grinding and stakeholder chasing that used to consume their week is gone.

And behind the product, we rebuilt the company itself to be the best in our market at two things: (1) Velocity, shipping customer value faster than anyone else, and (2) Customer proximity, understanding the work of our customers better than they do themselves.

Why we did it

I built this company on the belief that bid management is the strategic powerhouse of any commercial organisation doing bids. Today, it can't be because bid managers spend their days on admin and chasing stakeholders. Following our Series A last year, I took a long, deep think and had many conversations in the second half of 2025. It became clear to me that Altura could be delivering on that mission a lot better than we were.

The market around us had also changed completely since we wrote our first line of code. Software for bid managers barely existed back then; now new players pop up every few weeks. AI went from a promise to something that can automate a serious portion of the work and has massively changed what customers need and expect. Meanwhile, we had grown from a team of juniors figuring things out into a team of veterans who know exactly what needs to be delivered and how.

The bets

Based on those observations and the war chest from raising €12M over multiple rounds, we made four big bets:

1. Build from scratch. Rebuild our entire platform to increase velocity. The old platform served our customers well for years, but it was designed in an era before AI-native architecture existed, and by 2025 that design was slowing down how fast we could ship. Patching around it would have cost us years, so we started over.
2. AI writes the code, humans check it. We did the rebuild by having AI write the code instead of humans. AI has become great at coding, so we changed our process and architecture to make that possible. This bet contributes a lot to our velocity, since we are able to ship faster, but also customer proximity, because our engineers can spend more time talking to customers.
3. Automate the work, not the project management. One last pivot in how our product helps the bid manager. We used to focus on managing the project side of a bid. Now we actually do the work. This is where Workflows were born, and it's the bet that runs on customer proximity: you can only automate work you understand better than anyone else.
4. People and processes fit for the future. We revamped our team and processes to be ready for a reality where AI changes how work gets done. This bet carries both goals: a lean senior and forward-looking team that ships fast, organised around staying close to the people we build for.

Where we stand

In early December, we kicked off the build. Seven months later, ahead of schedule, we shipped the new Altura. Because the new platform has such a solid foundation, built by seniors and with AI doing the heavy lifting, we've clocked a velocity increase of up to 18x compared to the old Altura. We now ship something new every day, whereas we previously worked in three- to six-week sprints. In fact, we're moving so fast that we had to build an automation that writes a daily product update on everything shipped in the last 24 hours, because nobody could keep track anymore. Shipping fast is more important than ever, as it allows us to adapt to feedback and technology as soon as they arrive and to test our ideas in the field before fully implementing them. To welcome this new chapter for our company, we also decided to refresh our brand, one that aligns well with what our product does and what we stand for as a company.

What this means for you

If you're one of our customers, we're moving everyone onto the new platform, and we want to get it right the first time. Therefore, the new platform is built around your feedback, and the migrations have been well thought out. So far, the feedback about the rebuild and the Workflows has been great.

If you're a bid manager watching this space, the work that eats your week is exactly the work this new generation of software takes over. What remains is the strategic work, choosing the right bids and shaping how you win them. That's the version of this job worth signing up for, and it's finally within reach.

And this is only the start. We now have a foundation to create value at a pace our market hasn't seen before. The same velocity that built the new Altura in seven months is now pointed at making bid teams unbeatable.