How to build your Pre-Bid motion incl. sales, marketing & bid

Most teams focus on writing the best bid. But what if the real win happens before the RFP even drops?

Capture is the strategic art of shaping opportunities, aligning internal teams, and increasing your win rate long before a single word of the proposal is written. It’s how smart teams stop chasing tenders and start influencing the deals they actually want to win.

Mark de Bruijn will help us understand the fundamentals of Capture - why it matters, how to do it well, and how to align sales, marketing, and bid teams to win before the RFP is even published.

What you’ll learn in this session:

• Why marketing is essential in Capture
• How to align sales, bid, and marketing teams early in the process
• The essential roles that make Capture successful
• Why focus beats frenzy: choosing the right tenders to pursue
• The building blocks of a great Capture plan
• Smart AI tools that can support your Capture strategy

Who should attend:

• Bid managers
• Capture managers
• Proposal managers
• Sales professionals
• Marketing teams
• Business development professionals
• Anyone interested in using AI in their bidding process

Speakers: Mark de Bruijn

Mark de Bruijn is the founder of Tegen de Stroom Mee, a consultancy that flips the script on traditional tender strategies. With over 14 years of experience in 16 countries, Mark has built, led, and transformed tender and sales teams across industries. His philosophy? Tenders aren't won on paper. They're won long before they're published. Through this forward-thinking approach, he helps clients boost their revenue and win rates by taking control of the entire sales and tender process from the inside out.

The Bid Management Masterclass is a FREE event by Altura. Once a month, they organise an event to discuss what is top of mind for bid teams across Europe.

Altura is the full-cycle bid management system. Modern bid management organisations use Altura to manage, create and optimise proposals to win more complex deals.

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