Operating Principles
These are the operating principles we use to manage our day-to day with.
They also guide us on what to look for in new Geese we hire.
Champion the Customer
We build for the people who rely on us.
Whether you’re designing a feature, writing code, resolving a bug, or launching a campaign, always start by asking, “How does this improve the customer’s life?”
We don’t just listen to customers; we solve their real problems. We use data, feedback, and customer insights to prioritize the things that truly move the needle. We make our customers successful, and that makes us successful.
Own the Outcome
You’re trusted to make it happen in the way that works best for you.
At Altura, ownership means driving work to the finish line with care, clarity, and accountability. You take initiative, raise issues early, and follow through. You don’t just complete tasks — you focus on the impact.You have the freedom to choose how you get there, but the outcome is yours to own. That means staying aligned, being dependable, and doing what it takes to deliver real results.
Strive for Excellence
We take pride in doing things well and getting better every time.
We care deeply about the quality of our work, regardless of role or seniority. Whether it's writing an outreach email, building a product, or resolving a customer issue, we strive to exceed expectations and hold ourselves to high standards. We limit the amount of work in progress to ensure that what we choose to do is done well.
We seek out feedback, reflect on our mistakes, and continuously improve. We seek root causes to fix, not the person to blame. We support each other to be better every day.
Innovate with Purpose
We rethink, reshape, and reimagine how things are done, driven by curiosity and clarity.
We challenge the status quo, not for the sake of change, but to find smarter, faster, and more meaningful ways to solve problems. Innovation for us is practical: it can be bold and technical, like developing AI-powered features for customers, or subtle and powerful, like streamlining an internal process.
We’re early adopters of tools and approaches that help us work better. We value experimentation, embrace constraints, and actively look for ways to cut complexity without cutting corners.
Stay Connected
Alignment builds trust.
We don’t wait for things to escalate: we stay connected, challenge assumptions, and surface disagreements early. We communicate issues proactively, propose solutions, and keep everyone impacted by decisions well informed, so they have what they need to do their best work.
We create a safe environment to discuss differing views at all levels. In meetings and conversations, we’re fully present: we listen actively, avoid context-switching, ask clarifying questions, and confirm understanding.
This proactive approach to alignment builds trust, prevents misunderstandings, and ensures we move forward together with clarity and confidence.
Grow and Succeed Together
Feedback is a gift, and growth is a shared goal.
We help each other grow through structured feedback and a shared commitment to progress. We celebrate success, lift others up, and stay humble in how we learn and lead.
We assume good intent, listen to understand, and welcome different points of view. We challenge ideas, not people, and create a safe space to raise the bar, take risks, and learn from mistakes.
Stronger individuals make a stronger team. A stronger team makes everything possible.
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