Session focus

As bids become more complex and involve broader stakeholder input, the role of the bid writer is changing rapidly. While AI and automation are reshaping how content is produced, they are also increasing the need for strategic judgment, synthesis, and human leadership within the bid process.

This session reframes the bid writer role as a strategic partner, someone who brings clarity, structure, and direction to complex bid environments, rather than simply producing content. Leonie explores how bid professionals can step into greater influence as facilitators, integrators, and trusted advisors within bid teams.

Key takeaways for attendees

By the end of the session, attendees will:

Understand why the bid writer role is expanding in scope and strategic importance

Identify the high-value skills that matter most in complex, multi-stakeholder bid environments

Gain clarity on where bid writers add the greatest impact across the bid lifecycle

Be able to challenge outdated perceptions of bid writing as a purely delivery-focused role

Leave with practical ideas for repositioning themselves or their teams as strategic partners

About the Speaker

Leonie Thomas is a freelance bid writer and mentor with 20+ years’ experience in work-winning. She specialises in high-value, complex bids across construction, infrastructure, engineering, and rail, helping teams shape strategy, clarify messaging, and produce evaluator-focused responses under pressure.

She also leads the APMP UK bid writer focus group and supports bid teams and writers through training, mentoring, and masterclasses designed to build confidence and capability.

‍Event details

When: Thursday, 26th February, 11:45–14:00
Where: Colony Fabrica, 269 Great Ancoats St, Greater, Manchester M4 7DB

Agenda:‍

11:45 – 12:30: Arrival, lunch and networking

12:30 – 13:30: Presentation and Q&A

13:30 – 14:00: Networking

‍Catering: Lunch included

This community Lunch & Learn is hosted by Altura, the full-cycle bid management platform that helps modern bid teams manage, create, and optimise proposals to win more complex deals.

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